How items are described and the words we use to frame situations can have a big impact on how we then think about a scenario. Just as saying, “I cut

A sense of urgency can be a great motivator, both in encouraging a sale and in life. To use urgency in business, look at offering limited time deals, especially ones

There’s many strategies to increase conversions, but have you tried this one? Try ending your prices with a 7, .95, 5 or .95. Instead of charging $10, for instance, consider

Every entrepreneur is well familiar with the importance of marketing in today’s era of extreme competition. Marketing through various channels has become essential to make sure a business is able

With the passage of time, consumers have become highly conscious of the marketing strategies being used by businesses all over. Most consumers are able to differentiate between an authentic business

Every business owner has the desire to make as much money as possible, that's kind of the whole point of business. Most of us are continuously searching for new